Eksentrik
Sector: Handcrafted Gin
About the Client
About the client: Eksentrik is a new and exciting alcohol brand in South Africa.
From the founder of Eksentrik - ”As EKSENTRIK beings, we do not fear to be eccentric in the provision of
“new generation” alcoholic beverages because every accepted alcoholic beverage was once eccentric.” -
Wiseman Makgale.
Problem:
Eksentrik had a vision of entering the alcohol industry to be a premium gin whilst remaining relevant and
pushing an agenda. A client came to Amariz with nothing but the name "Eksentrik," which we love!
Solution
Team Amariz rolled up their sleeves and created Eksentrik from scratch. We started off with the brand
architecture. Once we understood who Eksentrik was as a person we had FUN! We described Eksentrik as the
Drag Queen of the alcohol industry. Which embodied extremerty, fashion, sassy, class and uncontrolled
creativity. We then created the logo, colours, labels, website, events, launches, partnerships, photoshoots
to ready Eksentrik for their launch. Eksentrik is now available on Takealot, on the Eksentrik website and
leading FMCG chain stores.
Services
- Social media management
- Strategic Planning and Consulting
- Graphic Design
- Video Creation
- Photography
- Google My Business
- SEO
- WhatsApp Marketing and Management
- Reputation Management
- Paid Advertising
- Lead Generation
- Campaign Creation and Management
- Building of Website
- Hosting
- Influencer Marketing
- Partner Strategy and more!
View some of the work we did for Eksentrik
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