Battery Pro

Sector: Batteries

About the Client

The origins of what is today known as BATTERY PRO date back to March 2013, when the late Dirk Bothma laid out a vision to bring high quality automotive batteries to the South African market. After much research, Dirk identified the MAXIM battery range for both its quality and performance. Dirk then entered into a joint venture with Anton Mulder, a fellow businessman from Cape Town, and imported the first container of MAXIM batteries for distribution to wholesalers mainly in the Western Cape and Gauteng. BATTERY PRO remains committed to its founding vision: to bring high quality batteries to the South African market.


Battery Pro needed to understand the market and conduct Brand Architecture and Analysis.


Amariz began consulting with the client and developed the blueprint for what needed to be done. The plan was sound and Battery Pro success was soon realised.


View some of the work we did for Battery Pro